My experience at my first international conference in China
A few days ago, I had the incredible opportunity to attend my first international conference in China, focusing on the equestrian industry. It was a whirlwind of excitement, a dash of nervous energy, and an amazing chance to meet industry leaders and learn about one of the world’s fastest-growing equestrian markets. Preparing for this moment took effort and a lot of strategy, but it turned out better than I could have hoped. Here’s a look into my experience, along with some tips on how to make the most out of presenting and networking at international conferences.
Preparing the Speech – Structure and Strategy
When I found out I’d be speaking, there was an initial wave of excitement… quickly followed by the realization of the preparation involved. Being one of the last speakers on the second day of the conference meant I needed a strategy to keep the audience engaged and leave a lasting impression.
Here’s how I tackled it:
1. Structuring the Speech with Tools: First, I used tools like ChatGPT to help organize my thoughts and outline key points. With the help of AI, I could quickly structure the main message I wanted to convey, ensuring a logical flow that would resonate with an audience that might have been tired by the end of a long conference.
2. Researching the Market and Audience: Understanding the market you’re speaking to is crucial. I dived into a wealth of data points and articles to get an in-depth understanding of China’s equestrian landscape, its trends, and its unique needs. This background knowledge wasn’t just for my speech—it was a chance to deepen my understanding of the market I want to engage with.
3. Personal Touch with Language: One of the most impactful decisions I made was to learn a few sentences in Mandarin. Speaking to an audience in their native language—even if just briefly—was my way of showing respect and genuine interest in the culture. This approach really paid off, as I could see how it helped bridge any cultural gaps and build an instant connection.
4. Engagement Strategies: As I was scheduled to speak toward the end, I worried the audience might lose interest. To counter this, I found ways to make my presentation interactive and engaging, asking questions and drawing connections to the audience’s own experiences in the industry. This tactic worked wonders and kept the energy high as I delivered my message.
Networking Without the Pitch – Building Genuine Connections
For me, conferences aren’t about selling a product or promoting my brand. They’re about building relationships and making meaningful connections. Here’s my approach:
1. Listen More Than You Speak: I approached this conference with a goal of learning as much as I could. I attended presentations, took notes, and really paid attention to the perspectives shared by other speakers. Understanding the industry from different viewpoints enriched my knowledge.
2. Capture the Moment: I made sure to take pictures, not just for memories but to review the data points and insights shared during presentations. This also gives me a reference point to revisit topics of interest or follow up on specific trends later.
3. Network with Intent: Instead of pushing my own agenda, I focused on creating genuine connections. I asked questions, exchanged ideas, and showed curiosity about others’ experiences in the industry. After the conference, I always make sure to follow up with a quick message or email to keep the connection going.
Attending an international conference in China was an invaluable experience. Through preparation, language, and genuine curiosity, I was able to make the most of the opportunity. It was a reminder that a good presentation isn’t just about delivering your message; it’s about connecting, learning, and being open to what others have to share. If you approach each conference with this mindset, it will always lead to growth—both professionally and personally.
Reflections from My First Conference in China
My trip to China wasn’t just about speaking at a conference. It was an eye-opening experience that gave me a glimpse into a rapidly growing industry and a market with endless potential. Here are some of the biggest takeaways from my trip and why I believe China could be the future of equestrian sports.
A Market Ripe for Growth
China’s equestrian industry is booming. The data I encountered showed that there’s a growing interest in both competitive and cultural equestrian events. For example, ethnic equestrian festivals are held throughout the country, particularly in regions like Xinjiang and Inner Mongolia. These events are more than just sports—they’re cultural celebrations that bring together communities and preserve traditions.
What struck me most was the massive potential for equestrian sports to grow beyond traditional bounds. With increased government support, more educational programs, and a population that’s eager to engage with new activities, the future of China’s equestrian scene looks incredibly promising.
Learning from China’s Unique Approach to Equestrian Events
One thing I admired was China’s commitment to blending modern equestrian sports with its rich cultural heritage. Events like show jumping and dressage are seeing exponential growth, while ethnic equestrian events continue to thrive. This unique combination creates a diverse landscape, where equestrian sports are both a nod to tradition and a step toward the future.
I also learned that China is investing heavily in its equestrian infrastructure, from training schools to prize incentives for major events. The government’s support highlights how seriously they’re taking this industry and the pride they’re instilling in their local communities.
The Importance of Understanding a New Market
For anyone looking to engage with a new market, it’s crucial to immerse yourself and understand its nuances. This conference allowed me to do just that. By listening to speakers, studying data, and observing how events were structured, I got a feel for what matters most in China’s equestrian industry. It reinforced the importance of approaching a market with respect and a willingness to learn.
Building Relationships in a New Cultural Context
Networking in China was different from other conferences I’ve attended. I found that creating genuine connections was highly valued over self-promotion. People were more interested in discussing ideas, sharing knowledge, and building a foundation of trust. By focusing on these aspects, I was able to build some incredible contacts and establish a network of like-minded professionals who are passionate about shaping the future of equestrian sports.
Why China is the Future of Equestrian Sports
The scale of investment, the passion of the people, and the respect for tradition combined with a forward-looking vision make China a unique place for the growth of equestrian sports. With a young, passionate workforce entering the industry, more educational programs, and a government eager to support the sector, I’m confident that China will play a major role on the global equestrian stage.
China’s approach to equestrian sports is both inspiring and instructive. By balancing modern techniques with traditional values, they’re not just building a sport; they’re building a legacy. For anyone in the equestrian industry, China is a market to watch—and one to learn from.
Final Thoughts
My first conference in China was more than just a speaking engagement; it was an experience that expanded my perspective and deepened my respect for the global equestrian community. From the thoughtful preparation to the enthusiastic reception, every aspect of the trip was memorable. If there’s one thing I’ve learned, it’s that the world of equestrian sports is vast and filled with opportunities. And if you’re open to it, every conference, every trip, and every interaction can teach you something new and valuable.
For those preparing to enter a new market or step onto an international stage, I hope my journey offers some insights. Take the time to prepare thoughtfully, be open to learning, and focus on building genuine connections. In doing so, you’ll find that every challenge is an opportunity, and every conversation is a chance to grow.
